Woolworths teams up with six local wineries to debut exclusive canned wine collection

Woolworths’ WCellar has joined forces with six renowned local wineries to introduce an exclusive canned wine range, offering customers a convenient and stylish way to enjoy their favourite wines.

Consumers can choose from six exceptional varietals from renowned South African wine estates:

• Diemersdal Sauvignon Blanc
• Kleine Zalze Chenin Blanc
• De Wetshof Limestone Hill Chardonnay
• Haute Cabriere Tranquille Blush
• Beyerskloof Pinotage
• Ken Forrester SGM

While historically, there may have been a misconception that wine in a can meant a lower-quality product, WCellar’s collaboration with premium wine estates and use of top-tier cultivars intend to help dispel this myth.

“Our customers can trust that, as with our premium boxed wines, we are offering only the highest quality product in a format that suits their needs,” shares Ian Wilson, WCellar category manager.

The range comes in packs of four 250ml slimline cans, designed as a single serving, equivalent to one large glass of wine.

“It’s become clear that there is a growing movement towards more conscious drinking, and canned wines are a convenient way to monitor and limit one’s consumption as needed,” said Wilson.

Supplied by: Woolworths.

Guzzle Media