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We Are EGG Kicks Off Black Friday with Up to 50% Off

Retail 25 November 2025

We Are EGG, the next-generation department store, is redefining the Black Friday rush this year.

Starting November 25th, the retailer is unlocking massive savings across fashion, beauty, and sneakers, culminating in a unique in-store experience at their V&A Waterfront location.

The Sale: Up to 50% Off

From local heavyweights to international icons, the sale features discounts of up to 50% on some of the store's most coveted brands. Whether you are looking to upgrade your skincare regimen or grab the season's hottest footwear, now is the time to shop.

Participating brands include:

• Skincare: Cult favourites like Fundamentals Skincare and Silki.

• Fashion & Footwear: Premium staples from UGG, local denim icons Tshepo Jeans, and many more.

The Event: The Black Friday Coffee Rave

Shopping is a sport, and We Are EGG is providing the fuel. On Friday, November 28th (Black Friday), the brand is hosting an exclusive Coffee Rave at its V&A Waterfront store.

Shoppers are invited to browse the rails while enjoying a high-energy atmosphere from 9 AM to 11 AM. It’s the perfect way to kickstart your Black Friday shopping spree with good vibes and caffeine.

How to Join

While the sale is open to all starting on the 25th, space for the Coffee Rave is limited. Customers must RSVP to secure their spot. Head over to the We Are Egg Instagram page to register for the event.

Written by: Shihaam (Gabriella) Steyn- Adams.

Guzzle Media