Turns Out, 28 Years of Crazy Makes Perfect Sense!

Retail 14 August 2025

This year, The Crazy Store is celebrating a milestone that means so much more than just numbers - 28 years of bringing smiles, great value, and a little bit of fun to homes across Southern Africa. All thanks to a simple but powerful approach be affordable, stay playful, and always put people first.

As the brand marks this milestone, its commitment remains the same: to offer crazy-good value, spread joy in every aisle, and continue building on a proudly Southern African legacy - one fun-filled find at a time. “It’s amazing to look back at how far we’ve come,” says Kevin Lennett, Managing Director of The Crazy Store.

“But what I’m most proud of is how we’ve stayed true to who we are - customer and people-focused, down-to-earth, and genuinely committed to making a difference.”

Over nearly three decades, The Crazy Store has created more than 3,500 jobs and those aren’t just numbers either. Over 50 staff members have been with the company for more than 20 years, a reflection of a workplace that puts people first.

This people-first approach has helped The Crazy Store flourish across South Africa, Namibia, Botswana, and Eswatini. Every store—each about 250 square meters—offers up to 4,000 unique and affordable products across categories like party, helium, toys, kitchenware, stationery, gifts, and seasonal favourites. But it’s not just what’s on the shelves that matters, it’s the people behind them.

Friendly faces who often know customers by name and who create a shopping experience that feels personal, welcoming, and easy.

As The Crazy Store looks ahead to its 600th store, it does so with people at the heart of every decision. Growth is guided by a deep understanding of what matters most — joyful experiences, meaningful value, and genuine community impact. With continued support for incredible organisations like the Red Cross Children’s Hospital, the Animal Anti-Cruelty League, and Reach for a Dream, the brand continues to show that success is best measured by the joy it spreads and the lives it touches across Southern Africa.

No birthday is complete without a surprise! As part of the celebration, one lucky shopper stands the chance to win a brand-new Kia Picanto.

To enter, customers simply need to purchase any item from the birthday sale, take a photo of their till slip, and send it via WhatsApp to the number printed on the slip. It’s a simple way to give back to the loyal customers who have made the past 28 years so memorable.

As the next chapter begins, one thing is for sure: The Crazy Store is just getting started. With heart, humour and their amazing staff leading the way, the future looks anything but ordinary.

Here’s to 28 years of crazy value, good vibes, and great people—and to many more still to come.

Supplied by: the Crazy Store.

Guzzle Media