Choose area:

Pura 80 Series Steals the Show as Huawei Redefines Mobile Imaging in Dubai

Tech news 1 August 2025

Under the theme "Fashion Next," Huawei today hosted a major launch event in Dubai, unveiling a suite of new products including the highly anticipated HUAWEI Pura 80 Series and the HUAWEI MatePad 11.5.

The event also saw the official announcement of XMAGE’s return to the Grand Palais in Paris for the "The World, You and Me" XMAGE Awards Ceremony and Annual Exhibition at Paris Photo 2025. This showcase underscored Huawei's deep technological expertise and its brand philosophy of enriching lives by seamlessly blending innovative tech with human-centric design.

HUAWEI Pura 80 Series: Defining the Future of Mobile Imaging

As the imaging flagship of the HUAWEI Pura Series, the HUAWEI Pura 80 lineup immediately captured the spotlight with its pioneering aesthetics and definitive imaging capabilities.

The HUAWEI Pura 80 Pro and Ultra versions are equipped with a 1-inch Ultra Lighting HDR camera. Paired with the pixel-level colour calibration of the Ultra Chroma Camera, it promises exceptional clarity and remarkably accurate colour reproduction.

Notably, the HUAWEI Pura 80 Ultra introduces the industry-first Switchable Dual Telephoto Camera, combining a large sensor with a dual telephoto lens for unprecedented versatility in capturing stunningly clear shots at any distance. Additionally, the HUAWEI Pura 80 Series harmonises Eastern and Western aesthetics, melding elegant hues inspired by monochrome glaze with superior craftsmanship to form a signature glazed texture design.

HUAWEI MatePad 11.5: Designed for Life and Learning

The HUAWEI MatePad 11.5 is tailored for both ambitious learners and professionals entering the workforce. This new MatePad delivers a generational step forward in user experience with its stunning and expansive 11.5-inch HUAWEI FullView Display, boasting 2.5K resolution and the acclaimed PaperMatte Display with natural light-like technology for eye comfort.

Its ultra-thin 6.1 mm frame houses a robust 10,100 mAh battery, ensuring a blend of portability with endurance. Additionally, the HUAWEI M-Pencil (3rd generation) introduces magnetic wireless charging. The tablet comes with the upgraded HUAWEI Notes and the GoPaint app, empowering users to excel in their work, study, creativity, and play like never before.

XMAGE Awards 2025 Announced: Celebrating Mobile Photography Art

At the event, Huawei formally announced the 2025 iteration of the widely acclaimed XMAGE Awards, for which global submissions opened on June 11. These annual awards, now in their 8th consecutive year, have become one of the world's largest and most influential photography competitions, providing a platform for Huawei mobile users worldwide to showcase their talent. This year’s competition features eight diverse categories: So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action.

A new competition format, XMAGE 100, has also been introduced along with a more diverse and distinguished judging panel. Submissions will be evaluated across multiple categories, including photographic technique, emotional resonance, social relevance, and artistic merit, aiming to bring the creative visions of everyday users to a global audience.

In 2025, Huawei is returning to the iconic Grand Palais to host the "The World, You and Me" XMAGE Awards 2025 Ceremony and Annual Exhibition at the 2025 Paris Photo fair. This culmination at the Grand Palais will once again highlight Huawei’s focus on art while celebrating the photography art form in what is widely known as the centre of the world’s art scene.

The recent Dubai launch event once again highlighted how Huawei is ensuring that it delivers innovative products that meet the needs of a consumer market whose lifeblood is technology. The announcements, coupled with the global launch of the XMAGE Awards, reinforce Huawei’s commitment to making individual creativity visible on the world stage. Guided by the needs of its users and fueled by technological innovation, Huawei will continue to empower a more beautiful and connected life for consumers worldwide.

Supplied by: HUAWEI South Africa.

Guzzle Media