Oreo's New R5 Five-Pack is Here

Oreo is making its iconic cookie more accessible than ever with the introduction of a new R5 Value Pack. Designed to meet the demands of South Africa’s vibrant retail landscape, this lower-unit offering is easy to stock and consume, making it an ideal choice for high-footfall stores.

The launch marks a strategic move to bring the beloved cookie to a wider audience, proving that great taste can come at an unbeatable price.

“The introduction of the 5-pack ye-R5 offering aims to make the iconic Oreo cookie more accessible to all within Mzansi providing an affordable entry point to the more extensive range. Centered on Oreo’s strong brand recognition in the local market, we have established new avenues to connect to a broader audience while illustrating our commitment to understanding and working to meet the snacking needs of all our consumers,” says Simone van Zyl, Biscuits Category Lead for Mondel?z South Africa & Rest of Africa.

Since its nationwide launch, via the informal trade – including local hawkers, spaza shops and value stores – the demand for the 5-pack ye-R5 Oreo offering has gained momentum and been met with excitement from shoppers and traders alike.

Eye-catching in-store 5-pack ye-R5 promotional displays have helped secure the latest Oreo packs a place in the shopping basket.

“Providing both convenience and affordability the 5-pack ye-R5 Oreo pack aims to bring a playful, tasty and quality product, from a trusted brand to all. We are excited to add Oreo to every South African’s day,” concludes Van Zyl.

Supplied by: Mondelez South Africa.

Guzzle Media