Mattel launches new bio-based plastic toy sets

Retail 4 February 2020

Toy manufacturer Mattel announced that it will be launching a series of bio-based plastic products under its construction toy brand, Mega that will be available to retailers globally.

Mega Bloks, will now feature three preschool building sets - Polar Friends, Safari Friends and Woodland Friends - derived from bio-based resins.

The building sets have Forest Stewardship Council (FSC)-certified packaging that is fully recyclable.

The Mega announcement is the second product that Mattel has introduced as part of its recently announced goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030.

The company states that it now sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing its 2018 goal of 90%.

Richard Dickson, president and COO of Mattel. said in a statement: “Environmental sustainability is a corporate priority and we are proud to announce Mega’s first product made from bio-based materials."

“Our Mega team is deeply committed to bringing the best products to their loyal consumers and they are driving innovation to do this in the most sustainable way.”

Written by: Staff writer.

Guzzle Media