Levi's Rolls Out New Store Concepts Across South Africa

Retail 12 August 2025

Levi's is ushering in a new era of retail with a nationwide refresh of its stores, creating a modern, immersive shopping experience for its customers.

The brand officially unveils its reimagined V&A Waterfront store this Friday, August 8th, a new "Next Gen" space that joins a growing list of revamped locations, including Mall of Africa, Pavilion, and Clearwater Mall. This initiative marks a significant step in how Levi's is redefining its physical presence and connection with shoppers across South Africa.

Levi’s NextGen concept represents a shift in the retail experience, and at the heart of this vision is the newly reimagined V&A Waterfront store.

Designed as a fully immersive space, it blends the best of physical and digital, delivering a curated environment that feels both cutting-edge and deeply connected to the way today’s consumers want to shop.

The store’s layout champions hyper-local curation, with assortments tailored to the Cape Town customer and experiences that reflect the city's energy. From interactive displays to custom-designed fitting lounges, every detail is deeply considered.

Reimagining the shopping experience

The V&A Waterfront may be the flagship, but it’s not the only store getting a fresh new look.

As part of Levi’s retail evolution, Mall of Africa, Pavilion, and Clearwater Mall have all undergone sleek revamps.

From upgraded layouts and tailored product selections to improved service areas, these refreshed locations bring a refined energy to familiar spaces.

While they may not carry the full footprint, they’re vital chapters in Levi’s new retail narrative, ushering in a future-forward shopping experience that’s local, personal, and unmistakably Levi’s.

Supplied by: Levi's.

Guzzle Media