Jet Takes Flight on Bash: It's Online Launch Sparks Shopping Excitement

Retail 17 April 2024

Jet's much-anticipated debut on Bash signifies a major leap into the online realm for the brand.

Previously confined to brick-and-mortar stores, Jet's partnership with Bash not only expands its digital footprint but also cements Bash's status as a premier South African fashion and lifestyle shopping destination.

TFG, Jet's parent company, has curated a diverse portfolio of lifestyle and apparel brands since 2020, with Jet leading the pack in providing value-driven fashion and homeware offerings. Now, with Jet's presence on Bash, shoppers can easily browse and purchase its extensive range with just a few taps, aligning with TFG's goal of delivering seamless omnichannel experiences.

Jeannine De Chaud, Jet's head, expressed excitement about the collaboration, highlighting its significance for both Jet and its customers. "This partnership with Bash underscores our dedication to delivering exceptional value and convenience," she remarked.

In welcoming Jet to its platform, Bash's co-founders, Claude Hanan and Luke Jedeikin, emphasized their joint commitment to supporting local suppliers.

They noted Jet's impressive 72% locally sourced apparel, which not only boosts job creation but also bolsters South African businesses. This aspect sets Jet apart from its competitors and reinforces Bash's confidence in its ability to compete while championing local enterprises.

Looking forward, Bash is eager to leverage this partnership to reimagine the shopping experience. With innovative store technology in the works, Bash aims to offer customers a seamless omnichannel journey that blends the best of online and offline shopping.

Written by: Staff Writer.

Guzzle Media