
HONOR 400 Pro Redefines Mid-Range Imaging with AI Super Zoom and On-Device Editing Suite

HONOR is expanding the boundaries of smartphone imaging in the mid-range segment with the launch of the HONOR 400 Pro — the first device under R18,000 in South Africa to feature AI-powered 100× zoom, real-time stabilization, and a fully native AI editing suite. The 400 Pro is engineered for creators and mobile photographers who demand flagship-grade capabilities without flagship pricing.
AI Super Zoom: Advanced Telephoto Performance, AI-Calibrated
At the core of the HONOR 400 Pro’s imaging system is its AI Super Zoom — a hybrid digital-zoom solution that leverages HONOR’s cloud-enhanced AI algorithms for unmatched clarity at long range. While 100× zoom is not new in flagship territory, the 400 Pro is the first mid-range device in its class to integrate zoom capabilities with this level of computational finesse.
Key Features:
· 100× digital zoom, refined through AI and cloud-based post-processing
· Intelligent stabilization for improved handheld control at high magnification
· AI-powered sharpening, de-noising, and exposure balancing
· Consistent performance in low-light and night zoom scenarios
With AI Super Zoom, users can capture detail from extreme distances — from building façades and signage to distant landscapes — without sacrificing sharpness or introducing significant digital noise.
A Self-Editing Smartphone, Built for Content Creation
The HONOR 400 Pro is part of a new generation of phones designed not just to capture content, but to refine and publish it, all within the same device. With the growing shift toward mobile-first content production, HONOR has integrated a suite of AI tools directly into the phone’s OS and gallery.
Native AI Eraser: In-Gallery Object Removal
HONOR’s built-in AI Eraser eliminates the need for third-party editing apps by letting users remove unwanted elements — from people to background clutter — directly within the Gallery.
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Context-aware, edge-sensitive detection
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Preserves image texture, lighting, and surrounding color tones
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No exporting or subscriptions required
This tool operates locally and delivers clean results in seconds, streamlining the post-production workflow for creators on the move.
AI-Enhanced Portrait Mode: Computational Imaging Refined
The device also features HONOR’s AI-enhanced portrait engine, combining facial geometry analysis with studio-grade lighting simulation.
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Real-time bokeh depth correction
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Skin tone calibration and natural texture retention
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Built-in presets including Neo Glam, Cinematic Glow, and Editorial Matte
Portraits are rendered with DSLR-like precision, thanks to an AI system trained on a wide dataset of human features, lighting scenarios, and artistic styles.
Positioning & Performance
Fred Zhou, CEO of HONOR South Africa, notes: “With the HONOR 400 Pro, we’re not just improving smartphone photography — we’re closing the gap between capture and creation. This is a mobile studio powered by AI, tailored for a generation that shoots, edits, and publishes on the same device.”
HONOR 400 Pro – Technical Overview
AI Super Zoom with 100× digital range, AI + cloud-enhanced
AI Eraser: Native object removal tool
AI-Enhanced Portrait Engine with lighting simulation and geometry mapping 5G connectivity and is available in Midnight Black and Lunar Grey.
Pricing & Availability
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HONOR 400 Pro: R17,999
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HONOR 400 Standard: R14,999?Both models are available now at major South
African retailers and online stores.?More info: www.honor.com/za
Supplied by: HONOR.
Guzzle Media
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