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Burger King to launch meatless Whopper in the US

Retail 30 April 2019

CAPE TOWN - As meatless burger starts to have become the new trend, Burger King has announced it has joined the party as it will roll out the Impossible Whopper across the United States after a successful trial run testing the meatless burger in St. Louis.

The chain announced in a statement that it plans to test in more markets before distributing the burger in the US by the end of this year.

The Impossible Whopper is made with startup Impossible Foods’ plant-based patties, which are designed to look and taste like meat and has 15 percent less fat and 90 percent less cholesterol than regular Whoppers.

Written by: Gabriella Steyn.

Guzzle Media