Ackermans Celebrates Female Employees in Heartfelt Women’s Month Campaign

Retail 20 August 2025

This Women’s Month, Ackermans is proudly turning the lens inward to celebrate the women who are making a profound difference across the business. Through a national campaign, the company is shining a light on its female employees, affectionately known as "Phadimas" (a name that means "to shine"), who were nominated by their peers for their inspiring contributions.

This initiative is a powerful tribute to the women who lead, support, and inspire from within, showcasing their invaluable role in the company's daily operations and overall success.

These women were nominated from all corners of the business for their inspiring contributions. It honoured women who lead, support, and inspire from where they stand, showcasing their invaluable role in making a difference.

“The women of Ackermans are our customers. They’re our moms, our daughters, our sisters. We are the leaders in baby and kidswear in South Africa, and our customers are predominantly moms. This campaign’s purpose was to honour the women who lead with heart and strength, who contribute to our business in meaningful ways that go beyond the products we sell,” says Adrian Naude, CEO of Ackermans.

“These women are at the heart of everything we do. It’s their dedication and passion that inspire us all.”

The behind-the-scenes shoot captured moments of pride and joy as these remarkable women stepped into the spotlight, with an overwhelmingly positive response both internally and externally.

The result is a message that goes beyond surface-level recognition, showing what it means when a business turns its values into action.

“This campaign has been a celebration of the everyday magic happening inside Ackermans,” says Bronwyn Pretorius, chief marketing officer.

“We wanted to highlight the women who lead, support, and inspire others in ways that often go unnoticed. Giving them this platform has meant everything to us.”

The campaign is part of the company’s long-term commitment to recognition and the growth of its culture. By reflecting its employees in the work, Ackermans strengthens its position as an employer that values authenticity and celebrates its talent.

Supplied by: Ackermans.

Guzzle Media